Josh Rabinowitz’s mission is to produce a hit record through an ad. Over the past decade, he has written and/or produced over 2,500 tracks for brands globally. These include some of the most high profile initiatives to integrate compelling music with advertising, including Rihanna’s breakthrough music/ad campaign with Cover Girl utilizing her hit song “Umbrella”, Macy Gray’s version of “Walk This Way” and Los Lonely Boys’ version of “I Walk the Line,” for the SONY Walkman, and, Alana Davis’ cover of Crosby, Stills, Nash and Young’s “Carry On” that landed her a deal with Columbia. He has also worked on campaigns for Dr. Pepper featuring artists such as Black Eyed Peas, Run DMC (their last known recording together), LL Cool J, Smokey Robinson, LeAnne Rimes, Reba, Mark McGrath, Celia Cruz, B2K, Anastacia, and Latin heartthrob, Thalia. He has also worked on music for such films as “Going All the Way”, “Waking the Dead”, “Grand Theft Parsons” and “Arlington Road”

In 2008 he created the record label PANTENE/GREY MUSIC, the first imprint to release music as a joint venture between a brand and their agency. In 2005 he accepted the position of SVP, Director of Music, at Grey Worldwide, where he has worked in the studio with Cyndi Lauper, Rihanna, Natasha Bedingfield, Bo Bice and Queen Latifah, amongst others. Before Grey, Rabinowitz was an Executive Producer of Music at Young and Rubicam from 1998-2005, an Executive Producer and Composer at bicoastal- tomandandy from 1996-1998, and a Producer and Composer at JSM Music in 1996. Previous to his advertising music career, Rabinowitz was a street musician in the US and Europe, a NYC Public School Music Teacher, a trombonist, and an arranger/producer. He attended the HS of Music and Art (aka the “Fame” School), Edinburgh University, and Tufts University and twice dropped out of Graduate programs in Music.

He has led NYC’s homegrown (then) ska (now) funk band, THE SECOND STEP, for 1700+ performances over the last 20 years.

Rabinowitz has won virtually every award in music for advertising that exists. Moderating/participating in panels, offering insight in the press and on TV and Radio, and serving as an adjunct professor teaching a course on “Music in the Media” at the Steinhardt School of Music Professions at NYU and the School of Media and Film Studies and The New School, are just a few of the ways Rabinowitz gives back to the industry. Some of his proudest musical achievements are that he won National Public Radio’s Beethoven’s Greatest Fan Competition, and that he has appeared 6 times on NPR’s SOUNDCHECK with John Schaeffer.

He was recently called a “New Music Mogul” by Fast Company, and presented a Music Seminar called “Selling in, not selling Out ­ Music and Marketing” at the 2007 Cannes Lions International Advertising Festival with Panelists John Legend and Donovan. In 2008 he presented “Tony Bennett Talks Music” featuring the music legend and his son Dan Bennett at Cannes Lions. In 2009 he presented Little Steven Van Zandt and his band The Cocktail Slippers at Cannes. In 2008 Rabinowitz was a bi-weekly contributor to Billboard with a column called “With the Brand. In January 2008 and 2009 he presented a forum at MIDEM on Music in Advertising. He is scheduled to do so again in 2010.